This article discusses the product-centric operating model, a strategic framework that organizes teams and processes around delivering value to customers. It explores how this model differs from traditional structures, emphasizing customer-centricity, cross-functional collaboration, and agile methodologies. We also analyze the interpretations of this model across IT, security, and business domains, highlighting their similarities and differences. It also covers the importance of product and service catalogs, the role of fusion teams, key requirements for successful implementation, and the reasons and benefits for organizations adopting this approach. Ultimately, the article argues that the product-centric operating model is a strategic imperative for organizations seeking agility, innovation, and customer focus in the digital age.